Digital Marketing
Digital marketing solutions to expand your reach online on the platforms that matter for your business.
Upkeep's Digital Solutions
Search Engine Optimization or SEO, is the process of getting traffic from organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.
How It Works?
Audit and Analysis
We’ll create a strategy to best support your businesses’ goal whether it be getting more visitors or higher conversion of sales and leads. We’ll analyze the website and suggest ways to have the website communicate keywords related to your products or services more effectively to search engines.
On-Page & Off-Page Optimization
Our goal here is to generate a strategy consistent with your targeted keywords. It’s important to know that that the search engine is a robot and it needs to be educated to help improve your website’s performance and reach out to the right customers. On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.
This is a practice that supports your digital marketing activiting in social media platforms like Meta or LinkedIn. This primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Our Strategies
Content Strategy
Plan, develop and manage content four social media pages. We’ll make sure that our strategies help meet your businesses’ goal
Social Media Advertising
Online advertising with a focus on using the built in tools provided by social media services to help deliver paid ads to your target audience within the same platform.
Content Creation
We provide a range of social media writing and posting services to help you market your products or services through social media.
Another essential digital marketing strategy that helps businesses convert customers and increase their revenue by using platforms such as Google AdWords. We use a variety of channels such as display, search, and remarketing, to reach your target customers efficiently and affordably. Online advertising helps you find the right audience by targeting the right set of viewer who is interested in buying a certain or related product or service.
Our Process
- Competitor and Keyword Research
- Campaign Creation and Approval
- Campaign Go Live
Reporting & - Campaign Optimization
The Process Plan
Components of a good content plan includes understanding how the brand and target market will intersect in the form of content, as well as the development of specific themes and topics.
Create
This focuses on the development content for publishing
Publish
Post and distribute content on relevant platforms such as a websites or social media pages.
Analyze
Identify metrics that convey how content is performing in terms of traffic acquisition, engagement, and at various conversion points from lead to customer.
Upkeep's SPARK:
Strategic Process Accelerating Results and KPIs for Success
During this stage, we gather essential information to help us make informed decisions and strategize your marketing campaign effectively. Our focus is on understanding the following information about you, our client:
- Understanding the key aspect of your brand identity, values, and unique selling propositions. These helps us work on your brand’s positioning, messaging, and key attributes.
- Identifying and analyze your intended audience, including their demographics, behaviors, preferences, needs, and motivations. This understanding enables us to tailor your marketing efforts to resonate with them.
- Gaining a comprehensive understanding of your product or service, including its features, benefits, and unique selling points. This knowledge helps in highlighting its value to the target audience.
- Conducting an analysis of the market landscape, focusing on competitors and their strategies. Identify opportunities for differentiation and strategies to stand out among existing brands.
The idea is to study the dynamics of the area you intend to do business in. This involves gaining insights into your customers, including their spending habits, specific needs, and demographics. Additionally, understanding the market size and identifying your competitors are crucial aspects. By conducting a comprehensive analysis, we can gather valuable information that will help us tailor your business strategies and meet the demands of your target audience effectively.
Here we help you identify the relevant marketing goals and objectives that we will use to measure the success of our digital campaigns. By achieving our digital marketing objectives, we’re also helping reach your overall business goals, whether that’s boosting your overall sales or improving awareness of your brand.
In this stage, the information collected in earlier stages is analyzed and strategized to create the marketing campaign/s. The campaign is tailored to align with the organization’s goals, objectives, and stakeholders’ vision for how their product or service should be advertised across various platforms.
Once the marketing campaign is created and strategized, Upkeep marketing starts working on promoting the product or service. Our go to digital platforms include:
- Google Search Engine
- Display Networks
- Social Media
- E-Mail and Affiliate Marketing
- E-Commerce Websites and Other Marketing Portals
After the campaigns are launched and at certain time periods, we analyze the results and outcomes of the marketing campaign. This analysis helps to identify the grey areas and helps the marketing team to improve those areas and to prepare for future marketing. Our go to tool is Google Analytics which is one of the most popular analytics tools used and it helps us identify the target audience response, behavior of the consumers and the data collected helps to refine our ongoing marketing campaigns.
Some of our Awesome clients
We work with well-known brands you know and love as well as smaller community brands
Get Started Today
Contact us today to schedule a free consultation and learn more about our services.
We look forward to working with you!
